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For three years on a row I was given the task from the executive team at Universal Music Group to conceptualize, direct and produce all supporting video visuals for Universal Music Group’s pre-Grammy Artist Showcase. The purpose of the annual showcase event is to highlight the company’s recent successes and present priority acts for the coming year to industry heavyweights. Working with different partners within Universal, our team created an introduction video for the showcase and a introduction video for each individual performing artist, summarizing the artist's highlights. Artists such as The Weeknd, Sam Smith, Lorde, Imagine Dragons, Maroon 5, Florence + The Machine, Juanes and many others.


Selected Works

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